Sales in Australia and New Zealand have taken a 163% jump year on year for Rock Fall, a multi-award winning second generation family owned business in Alfreton. Rock Fall has positioned itself at the forefront of the safety footwear industry through world first innovations that provide solutions to the ever-changing demands of modern businesses. The senior management team have made several updates to current products, which include changing their current styles to feature an international toecap and certifying them to conformity in European, American and Australian markets. The key driver for the growth is enhancing the international offering with a brand new range of Electrical Hazard footwear. The range, which has already been recognised by the industry for Innovation at the recent Professional Clothing Awards is driving quick and significant growth in Australia and New Zealand, with major electrical contractors specifying the products for their electrical operations.